![]() The company also told NAD that the television, radio and digital campaigns would be permanently discontinued by the end of September 2013. Miller Coors defended the claims as either puffery or truthful. The claims that the FTC considered ad challenging included, “the world's most refreshing can," "beer on the inside, science on the outside" and "smoother, more refreshing pour," implying that the can was somehow technologically superior to other beer cans and provides a more refreshing beverage experience.Īccording to the National Advertising Division (NAD), Miller Coors declined to provide a substantive response to the challenge. On August, 2013, the advertising industry's self-regulatory unit referred Miller Coors’ ad claims to the Federal Trade Commission (FTC). The brewery introduced the tagline "perfect shot of refreshment" under the slogan of a “ Silver Bullet”, a symbol of the silver can that holds the beer. The television ad was considered the ad of the week in the Adweek publication. Additionally, in April 2013, the agency produced a Digital Video for Coors Light ad known as Coors Light the brewer ambushes a summer pool party with the frosty taste of winter. Cavalry was responsible for the 'Reach For The Cold' Campaign featuring the Coors Light Explorers. ![]() Cavalry Agency out of Chicago, IL, is no longer the current Advertising Agency for Coors Light. The stories behind the ads seek to capture the attention of young people, situating them in cool places they would like to be. Additionally, Coors Light ads are designed to target young demographics. As of 2020, the icon is a stylized drawing of a mountain with two peaks, along with the removal of their famous 'cold lined' can conditioning blue liner.Ĭoors Light advertising on the boards of an NHL ice hockey rink during a playoff game.Ĭoors Light advertising highlights the quality of the beer as the most refreshing place on earth. Coors Light has a "mountain icon" to represent the beer as part of the logo. The beer has a "Cold Certified" label which turns the mountains on the label from white to blue when the beer's temperature is lowered to 39 ☏ (4 ☌). In Australia and the United Kingdom, Coors Light is labelled as "Coors." ![]() The parent company is the Molson Coors Beverage Company. The Canadian version of Coors Light is 4.0% ABV and brewed by Molson Coors Canada Inc. It was first produced in 1978 by the Coors Brewing Company. This can still occur while drinking beer.Coors Light is a 4.2% (US) ABV light beer brewed in Golden, Colorado Albany, Georgia Elkton, Virginia Fort Worth, Texas Irwindale, California and Milwaukee, Wisconsin. So long as you are burning more calories each day then you are consuming, you will lose weight. It is possible to lose weight while drinking beer, weight loss occurs while you are in a calorie deficit. If you’re having trouble cutting back on beer, we have solutions. Drinking more than that on a regular basis can put you at risk, and often reverse any health benefits of drinking beer. In summary, if you’re wondering how many beers a day is safe, the answer for most people is one to two. One six-pack has more than 800 calories (and that’s without the chips and dip). How many calories are in a six pack of beer?ĭrinking light beer, you’ll only take in 99 calories per 12 ounces. Gin and tequila are also 110 calories a shot. Whisky is slightly more, at roughly 110 calories a shot. Take your spirits with low-sugar mixers Vodka is the alcohol with the lowest calories, at around 100 calories per shot (that’s a 50 ml double-measure). Which alcoholic drink has the least calories? Also, with only 30.80% of the calories coming from alcohol, these cans are packed hard with lots of sugar and 65.55 carbs per serving. What beer has the highest calories?ġ) Bud Light Lime-A-Rita Budweiser’s Bud Light Lime-A-Rita is by far the most caloric beer out there clocking in at 495 calories per 12 ounce serving. ![]() Although regular consumption obviously has its drawbacks, it also has surprising benefits including possibly boosting your brainpower and strengthening your bones. You might be interested: Readers ask: What Beer Is Ale? Is Coors Light healthy?Ĭoors Light is low in protein Surprisingly enough, beer can be fairly nutritious. Coors Light, Corona Light, Michelob Ultra, Miller Lite (100 calories).What is the best beer to drink on a diet? 10 How much weight will I lose if I stop drinking beer everyday?.9 Can I drink beer and still lose weight?.7 How many calories are in a six pack of beer?.6 Which alcoholic drink has the least calories?.1 What is the best beer to drink on a diet?. ![]()
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